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HiT Toy Company (Also referred to as "HIT ToyCo") was a division of Hit Entertainment. They produced the Thomas TrackMaster range and other Thomas preschool toys for the US, as well as overseeing the manufacturing and distribution of products in the UK and in other parts of the world.

History[]

HiT Toy Company was a toy manufacturing division of HIT Entertainment established in 2006. They were responsible for the creation of the TrackMaster line of motorized toys. The company had products on the shelves from 2007 up and till 2009, these products were made for a demographic of toddlers. The products ranged from bathtub toys and preschool toys to electronic robotic toys.

In 2007, they would launch a website for their Thomas and Friends TrackMaster line. They also started a customer service hotline around this time.

In 2008, they would launch a YouTube Channel for their Thomas and Friends TrackMaster line.

In 2009, HiT Entertainment named Fisher-Price as the new master toy licensee rights holder for the Thomas & Friends property, and by the end of 2009, HiT Toy Company would be dissolved. With most of its production material being obtained by Fisher-Price for use in their product lines. In early 2010, Fisher-Price began producing their revamped TrackMaster line.

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